As allotment of Barclaycard’s ‘Start Today’ campaign, the coffer has partnered with rapper Nadia Rose for a absurd aggressive ad that aims to animate bodies to get started on things that amount best to them.
Croydon-born Rose was called to advanced the attack as she demonstrates what adamantine assignment can achieve, and that the apple doesn’t aloof duke out success on a plate.
The abbreviate film, which uses a aggregate of activated and real-life footage, unfolds like a modern-day fairy-tale.
And, like all acceptable fairy-tales, it opens with a aerial that reads “Once aloft a time there was a babe who dreamed of actuality a rapper…”
Paralleling the adventure of abounding ballad maidens before, that sat about cat-and-mouse for acceptable affluence to appear to them, the narrator professes that “dreams are bewitched things fabricated of adulatory and waiting.”
In tune with the campaign’s bulletin to not sit about cat-and-mouse for the apple to begin, balked Rose disrupts the animation, proclaiming: “Enough of adulatory and waiting, my adventure ain’t arena out that way. This is how my adventure is gonna go…”
The adventure again leaves the pages of the storybook, and accomplish through the beginning to absoluteness outside.
Rose and her associates advance to move through the streets dancing, with the rapper’s quick-witted lyrics enthusing Barclaycard’s messaging on the chorus: ‘Let’s booty action, accomplish it happen.’
Alex Naylor, UK business administrator at Barclaycard, said: “Start Today is all about allowance added bodies realise their passions and not put off what they could be accomplishing today. Nadia’s adventure addled us as the best accurate archetype of this and the video captures Nadia alarming adolescent bodies about the country to booty activity and accomplish their aspirations a reality. The new attack angelus with Barclaycard’s cast affiance to advice added bodies move assiduously every day.”
The multi-channel attack featuring the new blur debuted on 13 October beyond TV, cinema, amusing media and Barclaycard endemic channels, and kickstarts a beginning access to Barclaycard’s ‘Start Today’ cast positioning.
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