Kayleigh Li has a loyal bandage of followers — 40,000 loyal followers to be exact. And that’s aloof on Instagram.
The Chicago-based appearance blogger, who came to the United States from China back she was 16 years old, has been tagged as a “micro-influencer.” This appellation is acclimated to call amusing media users who accept a abysmal audience.
Li absolutely caters to two audiences: Her Instagram annual is committed to her followers in the U.S., and she has a baby blog for her admirers in China. She additionally uses a Chinese amusing media armpit that is agnate to Twitter.
Because of her all-embracing appearance influence, Li was one of the appearance bloggers arrive to New York for an absolute attending at H&M’s Spring/Summer 2018 collection. The accumulation did a photo shoot too.
In the bosom of all this, the 25-year-old still manages her full-time day job as a abstracts analyst.
Below is a chat with Li on her blogging process, her affiliation with H&M and how she balances it all.
Responses accept been edited for amplitude and clarity.
Q: It seems as if actuality a abstracts analyst by day and appearance blogger by night could be a boxy balance. How do you acquisition time for both?
A: It was a little demanding at the alpha because my assignment is absolutely intense, and I accept to be 100 percent focused during the day. Back I get home, I absorb two to three hours activity through the pictures I took over the weekend and again actualize the agreeable and edit. On the weekends, I will absorb a abounding day, sometimes a day-and-a-half, to do all the shooting. My day job and my blog are both my passion. I don’t appetite to accord up either.
Q: Can you allotment added about what your action is in agreement of shooting, posting, etc. What does it entail?
A: I appearance apparel on Thursday or Friday. Again I’ll go with my fiancé, who commonly takes my photos, to aces plain, apple-pie backgrounds afterwards a lot of colors. We do the shooting, again I upload all the photos. I go through and adjudge which ones I appetite to post. For Instagram, I commonly column two to three photos for one outfit. I do edits on my buzz because I don’t accept abundant time to do Photoshop.
Q: How did you appear up with this strategy?
A: I consistently accept been accomplishing things simultaneously, so I developed this accomplishment to plan things advanced and grab every allotment of time that I can to accomplishment baby tasks. That’s how I get both my jobs done.
Q: What affectionate of accessories do you use?
A: Sometimes we use cameras, but best of the time it’s aloof iPhones; I feel like they’re enough, abnormally for posting. They’re added acceptable too; you can do a cutting appealing abundant anytime, whenever you feel in the mood. You don’t consistently accept to set up or backpack about a abundant camera.
Q: Back did you alpha on Instagram and get into appearance blogging?
A: It was a little over a year ago, appropriate afterwards I confused to Chicago from Los Angeles. Initially, I was aloof aggravating to accept an accouterments account for myself, and again I started to get noticed by people, and they started to absolutely like my content, which I am so beholden for. Bodies like my administration and are accommodating to buy what I wear, which makes me so happy. I adulation accomplishing this, for sure.
Q: Why did you appetite to alpha a appearance blog?
A: I’ve consistently been absorbed in the appearance industry. My mom is a avant-garde adult who wears fun, quality, beautiful accouterment that has attitude. I abstruse how to dress from her. Again I started to advance my own style. It’s article I’ve consistently been absorbed in, so actuality able to alpha with a blog and absolutely presenting my appearance to added bodies is actual exciting.
Q: What was it like back you accomplished you were accepting a big following? Did you set out to be this micro-influencing star?
A: I anticipate it was like added of a process. I absolutely didn’t do annihilation to advance my cast or do annihilation on purpose. I was aloof announcement pictures and interacting with bodies on my Instagram in the comments and absolute messages. That’s how I got noticed and again was accomplished out to by a lot of brands. That’s back I started to feel it acceptable something.
Q: How did you advance and abound your audience?
A: The best important affair is to allotment affection content. Bodies chase you because they like your appearance and apparel and appetite to see added of it. To me, that’s the best important. Bodies appetite to see adroitness and originality. But it’s not alone about the outfits, but interacting with your followers and authoritative them your friends, if possible.
Q: You accept 40K followers on Instagram. What does it beggarly to you to be a micro-influencer?
A: It’s absolutely agitative to apperceive that my choices of apparel and appearance affect how bodies are activity to accept their own. At the aforementioned time, it comes with a lot of pressure. What if an accouterments isn’t acceptable abundant or I don’t accept the afflatus or the artistic bend to column something? Every time I go arcade with friends, I consistently anticipate about what my apparel are activity to attending like and how should I actualize bigger agreeable for people.
Q: What’s your achievement for the approaching in agreement of appearance blogging and influencing your followers?
A: Aloof like any added blogger, I appetite to accept a beyond admirers and beyond platform, so I can do more. I appetite to accept added collaborations with brands that I absolutely like, so I can go added in the industry and apprentice more.
Q: Talk a little bit about the affiliation you accept with H&M. How’d you get that gig?
A: H&M accomplished out to me afore New York Appearance Week. They advised me and the added bloggers so well; we absolutely acquainted spoiled. The accomplished acquaintance was amazing.
Q: What was the photo shoot like?
A: We took photographs in the streets, their flagship abundance and in Times Square. We chose apparel from their new flat collection, as able-bodied as some apparel we best out beforehand in H&M food afore we went to New York. We got to appearance them how we liked. It was alarming because, as bloggers, we all had actual altered styles. They beatific us all these allowance cards afore we went to New York, so we got to accept apparel advanced of time.
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