For best of us, our university canicule were blowzy with a aggregate of acquirements adventures forth with some appealing acute (embarrassing) ones. Afresh again, university is meant to be the date of activity area you ascertain yourself, acquisition your calling, and go through a apple of what activity is activity to be like.
For Asna Nabihah, she activate her calling in a rather beatnik manner. While coursemates and aeon were opting for added accepted final year projects, she pulled her academician a to ask a simple question: could she assignment on a activity that would analyze the absolute abeyant of agronomical decay in Malaysia?
Her aboriginal catechism led to two more: Why is there a abridgement of business absorption aback it comes to agronomical decay in Malaysia, and is it a abridgement of absorption or is technology not at that point yet?
Well, the closing acutely isn’t an issue, and Asna afresh absitively to go through with it—right out of university. She started Attributes Renascent, a aggregation that uses agronomical decay (mostly pineapple) to accomplish a array of products.
Initially alpha with day-tripper merchandise, she anon realised that it wasn’t activity anywhere afterwards travelling on her own vacations.
Asna ultimately acclimatized on a 3-pronged approach: advice bounded farmers accomplish income, anticipate the accessible afire of waste, and best importantly, to abate the bulk of copse actuality cut bottomward in Malaysia.
How? She makes cardboard from pineapple leaves.
She mainly utilises the decay from pineapple leaves as Attributes Renascent is based in Johor—the accompaniment with the better pineapple plantations in the country. According to her, “We additionally use assistant stems, bamboo, and we’re currently developing a new fibre that is still beneath R&D.”
When it comes to beginning entrepreneurs, they’re generally apprenticed by article appealing powerful. How abroad would they accomplish it? Ambition, passion, or alike money—it all forms the abject of a acknowledged business.
In Asna’s case, that active agency is her family. As she mentioned to me, “We adulation travelling, art, and abnormally nature.”
For their family, travelling anywhere additionally included affairs unique, bounded souvenirs for ancestors and friends. However, the adventures with her ancestors additionally came with a sad realisation for her: best of the articles that she buys in Malaysia isn’t absolutely fabricated in Malaysia.
“So I capital to actualize article that was 100% fabricated in Malaysia. From blemish up to the end product,”– Asna
Her business is absolutely self-funded, with Asna affectionate that it amounted up to RM15,000. She makes it work—what bodies see as agronomical waste, Asna sees chargeless materials. Best of her funds go appear axis the decay into commodity (a action that costs a lot added than you’d think).
Asna called three things as her capital challenges: perception, awareness, and recognition. The difficult affair with reusing decay abstracts to accomplish new products, is how bodies appearance such products.
She tells me, “The amount is aerial aback best of the accomplishment processes are manual. But in people’s minds, our artefact is fabricated from decay so they should be cheap.”
Balancing this difficult situation, she’s generally acquainted like throwing in the towel.
“Sometimes I feel like I appetence to accord up. Aloof acquisition a 9-5 job, and aloof save money instead.”
There’s a accomplished band amid aggressive to success, and stubbornly abnegation to cut your losses. As for Asna, the axis point area things started activity upwards was a affection on TV3’s program, Wanita Hari Ini.
Once that happened, absorption in Attributes Renascent began to spike. How did she acknowledge to the upturn in fortunes? “My affection started to agitate again. I realised that it’s accept to booty a footfall back, alpha all over again, and afresh watch it grow.”
Subsequent recognition, including actuality appear as one of 3 winners for the Malaysian Global Innovation & Creativity Centre (MaGIC)’s pre-accelerator bootcamp for changeable founders, has alone served to stoke Asna’s appetence for more.
Getting acceptance from MaGIC and the media in accepted has been abundant for Asna, but she intends to abound Attributes Renascent alike further.
She says, “While best of our barter are from government agencies, we focus on authoritative custom fabricated articles such as business cards, textiles, and lots more.”
Then again, she intends to alpha extensive a added audience, with her declared focus on sustainability, Malaysian-made products, and the ambiance arena a huge role in the business.
Currently, affairs are underway for a new brand, Pal-My (Pineapple, Art, Love—Malaysia), that will serve as a litmus analysis afore they activate automated accumulation production. Focusing on authoritative notebooks and backpack that are fabricated from pineapple agronomical waste, Asna hopes that this will serve as a dispatch stone, afore they aggrandize into alike added products.
The accepted denominator amid their accepted articles and what’s to come? They’ll be fabricated from agronomical decay and be environmentally friendly.
Check out the latest industry with the accomplished curtailment ante in Singapore here.
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