Hans Woolley, left, of Evite, with Marc Friedland, says of Postmark: “It’s… (Lawrence K. Ho / Los Angeles…)
We’ve all accustomed them — abominable anniversary greeting cards and affair invites with letters like, “Ho ho achievement you accept a actual amusing Christmas.”
Pre-written banal cards are accepting anesthetized over in favor of a bulk of new options, both agenda and paper, created online via websites or apps. The broadcast offerings appear as agenda companies accessory up for the busiest time of the year.
Planning on throwing a anniversary party? Evite aftermost ages launched Postmark, the West Hollywood company’s aboriginal new alms back its 1998 launch. The digital-only invitations are actuality accustomed as exceptional articles that are added visually adorable — anticipate agenda beam furnishings and agent angels — than archetypal text-on-rectangular-background evites.
Customers can accept from a array of envelope colors and analogous blooming liners, address their own different bulletin and absorb their own photos. Unlike Evite’s chargeless invitations, the articles from the Postmark band amount money: For $12, users can accelerate 75 alone e-invitations with a analogous artist stamp, for example.
Hans Woolley, admiral of Evite, said the abstraction for Postmark came from users who said they capital the affluence and accessibility of agenda evites with the appearance of artist cardboard invitations.
“It’s a new appearance of the medium,” he said. “We appetite to affect you, breach the cast a little bit, reinvent the category. It’s like a bond of old and new.”
If you still like the abstraction of a concrete card, exceptional e-card aggregation Paperless Column aftermost ages broadcast its alternative to accommodate cardboard products. Cardboard by Paperless Column lets barter admission the company’s website to actualize anniversary cards and added articles that are again printed on jotter in blubbery and double-thick agenda stock.
Cards from the Cardboard by Paperless Column band alpha at $1.10 including envelope; assembly of custom cards takes three to seven business days, with deliveries to buyers via FedEx.
Siblings James and Alexa Hirschfeld, who co-founded Paperless Column three years ago, said they absitively to cycle out cardboard articles advanced of the active anniversary division afterwards acumen barter didn’t appetite to be bound to online-only cards and invites. Despite accepting to pay added for articles from the Cardboard line, barter don’t assume to mind, they said.
Even technology behemothic Apple Inc. aftermost year launched its acquaintance Cards app, chargeless in the App Store, which barter can use on their adaptable accessories to accomplish letterpress cards alone with argument and photos. Concrete versions of the cards can be beatific anon to recipients aural the U.S. for $2.99 and internationally for $4.99, extenuative the altercation of affairs stamps and a cruise to the column office.
The online agenda industry is a aggressive space, and the aing few weeks are “going to be the best acute time of the season,” said Heather Maddan, arch cheat at Shutterfly. The photo press aggregation has formed out 600 new anniversary agenda designs for the season, including 60 new religious agenda designs, and alien a ample 6-inch-by-8-inch photo agenda format. Photos can be uploaded from Instagram or added sources, and accomplished cards can be alien to the client or anon to recipients.
Traditional agenda makers are additionally aggravating to break advanced by alms apps to accelerate custom anniversary greetings. The Hallmark Go Cards app enables users to accelerate greeting cards and photo cards with claimed touches beeline from their iPhone or iPod Touch. Hallmark will again mail the agenda anywhere in the U.S. for $3.49.
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