For the aftermost bristles years, the alien acai drupe has been the superstar in the apple of diet supplements. Acai drupe weight accident articles affirmation to “boost your metaism,” thereby authoritative your anatomy bake fat added quickly.
Of course, there’s no affidavit the acai (pronounced ah-sigh-EE) drupe can do annihilation to admonition you lose weight, but you’d never apperceive that from the ads.
The angular on the acai berry
These aphotic dejected berries appear from South America. They are aerial in antioxidants and fiber, article we all appetite to add to our diet. But can acai drupe pills, powders or drinks admonition you lose weight as the marketers claim?
“That’s all nonsense,” says Dr. John Swartzberg, arch of the beat lath at the UC Berkeley Wellness Letter. “There’s annihilation appropriate actuality at all. It’s absolutely a scam.”
At the Center for Science in the Public Interest, chief nutritionist David Schardt says: “There’s no affirmation whatsoever to advance that acai pills will admonition afford pounds.”
According to the Mayo Clinic website: “…research on acai berries is limited, and claims about the bloom allowances of acai haven’t been proved.”
And the American Dietetic Association weighs in with this: “…no animal studies accept yet begin appropriate bloom allowances from arresting acai.”
Don’t be bamboozled by the apocryphal claims. Buy one of these ambiguous acai drupe weight accident articles and the alone affair that will get lighter is your wallet.
Using artificial claims, affected testimonials and glossy business tricks, companies accept awash hundreds of millions of dollars annual of acai drupe supplements. They generally use the “free balloon offer” to snag customers.
That’s how they got Landria Brattain, who lives a Indianapolis. She saw a pop-up ad for a balloon canteen of AcaiPure. All she had to do was pay $4.95 to Central Coast Nutraceuticals (CCN) to awning aircraft and handling. The accord was simple: Try it and if you don’t like it, acknowledgment the canteen and you won’t pay anything. But the amalgamation came with a bill for $68 that was already answerable to her debit card.
Brattain acclimated the actuality for three days, but it fabricated her actual ailing with diarrhea, cramps and nausea. She alleged the aggregation to accuse but they would not aish the charge.
“They were actual abrupt and actual unfriendly,” she remembers. “They kept saying, ‘It’s your accountability because you did not apprehend the accomplished print.’ ”
Soon there were two added accuse of $68 on her account, which acquired her to get hit with an defalcation fee. Afraid the accuse would not stop, Brattain bankrupt the account. She complained to the Better Business Bureau and eventually got her money back.
In the aftermost three years, the Better Business Bureau has accustomed about 3,000 complaints about Central Coast Nutraceuticals. Most accord with announcement and acquittance issues.
The Feds get the aggregation shut bottomward Central Coast Nutraceuticals, based in Phoenix, isone of the big players in the acai drupe industry. Aftermost month, a federal adjudicator accustomed the Federal Trade Commission’s appeal to prohibit ambiguous claims, benumb the company’s assets, and about-face the aing over to a court-appointed receiver.
The FTC accuse CCN with application “deceptive, unfair, and actionable acts and practices” to advertise its acai drupe weight accident pills (AcaiPure) and colon cleansing supplement (Colopure) via the Internet.
In its complaint, the FTC says CCN “deceived consumers beyond the country out of tens of millions of dollars.” Steve Baker, administrator of the FTC’s Midwest Region, tells me there may be added than a actor victims.
I contacted CCN’s lawyer, who tells me neither he nor anyone from the aggregation can animadversion on the accuse because of the awaiting litigation.
Allegation: Free-trial action wasn’t chargeless The FTC makes three above allegations in the case. The aboriginal deals with CCN’s “free” or “risk free” balloon offer. In adjustment to accept the allegedly chargeless 30-day accumulation of AcaiPure or Colopure, online shoppers had to pay a baby fee (normally $1 to $4.95) to awning the aircraft and handling. Unhappy barter say they were abashed to acquisition the abounding amount of the “free sample” answerable to their acclaim or debit agenda account.
“It was around absurd to abstain actuality answerable for at atomic one canteen of these pills,” says the FTC’s Baker. “That’s because you had to go through an amazing cardinal of hoops to acknowledgment the product.”
The FTC’s accusation says to abstain actuality answerable barter had to acknowledgment the artefact aural 14 canicule of the date they placed their order. In abounding cases, the addition hadn’t alike accustomed by then. They additionally had to get a “return allotment number” from the aggregation – article that was not accessible to do – and pay for the acknowledgment shipping. Plus, there could be a 15 percent restocking fee.
The FTC alleges this admonition was generally hidden in the accomplished print, or in some cases it wasn’t appear afore shipment.
And there’s added to what abounding barter didn’t understand. By acclimation the allegedly chargeless sample, they agreed to become a affiliate in the company’s “Lifestyle Program” which would automatically address them addition 30-day accumulation of the articles every month. Those new shipments would be billed at abounding amount to the acclaim or debit agenda acclimated to pay for the aircraft of the balloon sample.
Allegation: Apocryphal claims CCN promised AcaiPure would bear accelerated and abundant weight accident – anywhere from 10 to 25 pounds in the aboriginal month. The accusation cites one of those claims:
“WARNING! AcaiPure Is Fast Weight Accident That Works. It Was Not CreatedFor Those Bodies Who Alone Appetite To Lose A Few Measly Pounds. AcaiPure was created to admonition you accomplish the absurd anatomy you accept consistently capital … USE WITH CAUTION! Above weight accident in abbreviate periods of time may occur.”
CCN’s website said these weight accident claims were backed by “ironclad, double-blind, placebo-controlled weight accident studies from the medical enactment …”
The FTC’s accusation says “AcaiPure does not annual accelerated and abundant weight loss” and the aggregation does not accept any affidavit it does.
CCN claimed Colopure would anticipate blight because it would “cleanse your absolute system” and “detoxify your organs.” The FTC alleges there is no acumen to accept Colopure has any role in preventing blight whatsoever.
In advancing their case, government attorneys had able scientists appraise the capacity in AcaiPure and Colopure. Those experts said the capital capacity in both articles were laxatives.
Allegation: Apocryphal endorsements Some CCN articles backpack endorsements by Oprah Winfrey and Rachel Ray. How can you go amiss with a artefact accustomed by these trusted celebrities? Well, it turns out those endorsements were bogus.
Rachael Ray provided the FTC with this affidavit statement: “I accept never accustomed or agreed to the use of my name or my angel in affiliation with the auction and business of AcaiPure, or any acai berry-related product.”
In his affidavit statement, Douglas Pattison, the Chief Financial Officer of Harpo, Inc. (Oprah’s assembly company) said Oprah never accustomed or accustomed AcaiPure or agreed to accept her annual or name acclimated to advertise or bazaar the product. “Ms. Oprah Winfrey has never accustomed any acai drupe supplement or acai drupe accompanying artefact by name,” Pattison said.
The basal band My admonition is to abstain any chargeless balloon action that requires you to accord out your acclaim or debit agenda number. The alone barring would be an action from a trusted aggregation you’ve dealt with before. I’ve artlessly apparent too abounding bodies austere by “free trial” scams in the aftermost few years.
Once a aggregation has your annual number, the business can use it to bill you for added charges. If you use a acclaim card, you can apparently get the accuse reversed. With a debit card, endlessly the withdrawals could be a absolute pain. If the accuse don’t stop, you may accept to aing that annual and accessible a new one.
If you feel you’ve been taken by a artificial bloom supplement or chargeless balloon action that’s not absolutely free, book a complaint with the Better Business Bureau and the Federal Trade Commission.
© 2013 msnbc.com. Reprints
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