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Gifting startup Jifiti, which is attempting to absorb the abstraction of anxious arcade involving anxiously called items with the accessibility of a allowance card, has added addition $1 actor to an beforehand annular appear this summer, the aggregation is announcement today. The account comes as Jifiti launches its aboriginal white-labeled application, powering a allowance anthology for IKEA Portland. To date, IKEA food don’t action allowance registries, which makes this accepted analysis potentially interesting for the startup, now that it has a bottom in the aperture with the beyond retailer.

In July, Jifiti aloft $2.5 actor from Simon Property Group, a absolute acreage aggregation that operates over 300 malls in the U.S. and Asia, plus Schottenstein Food Corp., owners of American Eagle and DSW, and the Jesselson Group. Now appliance their advantage to extend their investment, the Jesselson Group has invested an added $1 actor in the company.

For those unfamiliar, Jifiti’s flagship consumer-facing appliance allows shoppers to aces out a allowance in a brick-and-mortar store, browse its barcode to “purchase” it, and again the allowance almsman is beatific a notification about your purchase. To redeem the gift, the “giftee” visits the retailer’s boutique area they can buy the item, bandy it out for article in a altered admeasurement or color, or aces out article altogether different, if they choose.

The new white-labeled IKEA Portland Allowance Anthology app, powered by Jifiti, works in a agnate way. Customers can “buy” any account by scanning it in the store, by accounting in the account cardinal provided by a printed IKEA catalog, or by browsing the archive in the app, and selecting an account from there. A new affection will additionally acquiesce ancestors and accompany to dent in any bulk they appetite against a gift, which is helpful, accustomed IKEA’s bigger-ticket items.

When the almsman is accessible to purchase, they would acknowledgment to the store, aces up their items (or article abroad instead), and again aloof appearance their buzz at checkout. To accomplish this agenda alms possible, Jifiti works with MasterCard to affair prepaid codes.

For now, Jifiti’s white-labeled acquaintance is alone accessible for the IKEA Portland store, and co-founder Shaul Weisband is accurate to explain that this not the alpha of a accessible broadcast detail with the banker – it’s alone a test. However, he adds that the added allotment was bare not alone for the new allowance registry, but for added projects additionally in the works, including added white-labeling efforts for beyond retailers. (Currently Sabon in NY is testing a “Gift It” on on its website, but this is a abate example).

In the meantime, the Jifiti-powered IKEA Portland Allowance Anthology app is accessible to the accessible now on iOS and Android.

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