Former David Jones controlling Tony Karp is aiming to added than bifold sales at e-gift agenda business Prezzee afterwards actuality appointed arch controlling and managing director.
Mr Karp’s arrangement to the anew created role reflects Prezzee affective out of its start-up phase and into a new date of accelerated growth.
Prezzee was a avant-garde of agenda allowance cards and was launched in 2015 by co-founders Claire Morris and Matt Hoggett, in accord with affluent lister Shaun Bonett’s Precision Group, afterwards anecdotic an befalling to revolutionise the $4.5 billion allowance agenda bazaar by alive from artificial cards to agenda cards.
Prezzee is now the better amateur in the e-gift allowance agenda bazaar and has partnerships with about 80 retailers including Myer, David Jones, JB Hi-Fi, Woolworths and Coles, online retailers including Catch Accumulation and Spotify and biking companies Jetstar and Uber.
However, Prezzee is adverse antagonism from payments advocate PayPal Australia, which launched a agenda alms abundance aftermost month.
Prezzee enables barter to adjustment customised e-gift cards online or through the Prezzee app and allows the receiver of the allowance to accept which banker they appetite to boutique with.
Prezzee e-gift cards are stored in the billow and cannot be lost, alike if recipients lose their phone. The aggregation sends recipients a admonition back the allowance is aing to expiring.
A ample allotment of its business is sales from retailers and corporates who affair cards as rewards to agents or rewards to adherence arrangement barter back they accumulate acceptable points.
Mr Karp, who starts his new role on Monday, now affairs to abound accumulated and chump sales added aggressively by ramping up business and sales.
Prezzee has angled revenues over the aftermost two years and Mr Karp says it is on clue to bifold sales afresh this banking year.
“It’s been actual abundant amoebic advance [since launch] – now there’s a adventitious to abound faster afore addition abroad comes along,” Mr Karp told The Australian Banking Review.
“We’ll advance in genitalia of the business that accept been acknowledged … and turbocharge it,” he said.
“We accept an astonishing artefact and we accept accurate that by advantage of the advance we’ve had over the aftermost two years.”
PayPal’s contempo access was addition assurance of the advance abeyant in the agenda allowance agenda bazaar as chump acquaintance grew.
“We booty it as a acclaim addition like PayPal is advancing into this amplitude – it shows the opportunity,” he said. “We anticipate there’s allowance in the bazaar for PayPal and allowance in the bazaar for us.”
Mr Karp was a arch controlling at David Jones for added than a decade, with roles including accumulation controlling retail casework and arch of accumulation transformation afterward Woolworths’ $2.1 billion takeover of the administration abundance alternation in 2014.
Since abrogation Woolworths/David Jones in 2016, Mr Karp has been consulting to above retailers including Woolworths, Metcash, Stockland and Specialty Fashion.
Prezzee is chaired by Precision Accumulation arch banking administrator Edward Piazza and admiral accommodate Cliff Rosenberg, the above arch controlling of LinkedIn and a accepted administrator of AfterPay, and Precisions Accumulation arch technology administrator Roger Hatem.
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