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Question: I am the holder of the aboriginal American Express acclaim card, issued in October, 1958. The agenda is fabricated of paperboard, which was afterwards replaced by plastic.

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It is my compassionate that a agenda of this attributes is acutely attenuate and approved afterwards by collectors. What is its fair bazaar price?–H.A.

Answer: The American Express agenda you authority was aboriginal issued on Oct. 1, 1958, according to American Express’ archivist in New York, Stephen Crysko. It was amethyst with a red cessation date.

Crysko said this agenda and others are in a actual affectation in the firm’s controlling offices in Manhattan.

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Greg Tunks of Houston, an able in collectible acclaim cards, estimated that about 500,000 of these paperboard cards were issued, but that almost few accept survived. There is a acceptable acumen for its rarity.

According to archivist Crysko, back American Express issued its aing acclaim card, on April 30, 1959, it told its barter to cut up the paperboard card. The new card, violet in color, was the firm’s aboriginal artificial acclaim card.

Tunks said in a blast account that he believes the amount of that aboriginal American Express agenda varies widely, depending on its condition.

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“I’m acquainted of at atomic a dozen in circulation,” he said. But he added that there are “probably hundreds” in collectors’ hands.

As for price, Tunks said a few months ago he got a letter from an alone who was “willing to pay $750 for one in excellent condition.”

But in reality, he said, that apparently was an barring and that a added astute amount was in the $300 range.

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Tunks, 39, publishes a account newsletter, Acclaim Agenda Collector, which, he said, has about 200 subscribers, averages 16 pages and has an anniversary cable amount of $19.50 (address: 150 Hohldale, Houston, Tex. 77022).

It’s difficult to appraisal how abounding acclaim agenda collectors there are in this country, says Tunks, who put the cardinal about amid 5,000 and 25,000.

Collectible acclaim cards about abatement into three categories, he said: coffer cards (such as MasterCard and Visa); biking and ball cards (such as American Express, Diners Club and Carte Blanche), and single-purpose cards (such as those issued by gasoline companies and administration stores).

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Tunks started his newsletter about 3 1/2 years ago. Accession acclaim cards, he said, is “relatively new and was around alien bristles years ago. Until I started my newsletter, with the barring of a few collectors, (expired acclaim cards) were admired as junk.”

To be sure, he said, the American Express agenda is one of the best accepted collectible acclaim cards. But it wasn’t the aboriginal multipurpose acclaim agenda to arise in this country. That honor, he said, belongs to Diners Club, which issued its aboriginal agenda in 1950.

According to the Diners Club story, a businessman, Francis Xavier McNamara, was in a Manhattan restaurant that year and realized, at the end of his meal, that he had abandoned his wallet. That night, McNamara came up with the abstraction for a multipurpose allegation card, which sparked a acclaim revolution.

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In the aboriginal canicule of the acclaim agenda industry, Tunks said, baby booklets were issued, featuring the acclaim agenda as allotment of the awning and absolute several tissue-thin pages cogent the customer area the agenda could be used.

Tunks said such a Diners Club wallet-sized package, printed in the 1950s, awash for $525 a year ago, one of the accomplished prices anytime paid for a collectible acclaim card.

Still, he said, not abounding individuals accept been admiring to this collectible.

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“People still laugh,” he said, back he talks about accession acclaim cards (he said he has about 800 different cards in his claimed collection). “But bodies who are able-bodied a don’t laugh. It’s a ground-floor opportunity” for collectors, he said.

The affidavit are obvious, he continued. First, alone a bound cardinal are printed for a acclaim agenda company’s customers. And second, acclaim agenda companies acquaint their barter to cut them up back they expire.

“So you accept a bifold aberration factor,” he said. “They’re the ideal collectible, absolutely a bound edition.”

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