NEW YORK – Starbucks has a new artefact that it hopes will angle coffee lovers: a acclaim card.
The card, launched Thursday with JPMorgan Chase and Visa, comes as Starbucks struggles with slowing advance in the U.S. With the new card, Starbucks wants to allurement those who aren’t yet active up for its rewards program. The Seattle-based aggregation has added than 14 actor Starbucks associates in its rewards affairs in the U.S., but it is alive to abound that cardinal because associates tend to stop by its shops added generally for coffee or snacks.
The Starbucks Rewards acclaim agenda has a $49 anniversary fee and lets cardholders acquire chargeless Starbucks drinks and aliment with purchases they accomplish at the coffee alternation and elsewhere. Cardholders will be enrolled into the Starbucks rewards program.
Branded acclaim cards, like the Starbucks one, accept been accepted for decades back they advice strengthen chump loyalty. Ride-hailing aggregation Uber, for example, launched a acclaim agenda aftermost year.
Starbucks Corp. said it additionally affairs to barrage a prepaid agenda in April with Chase for those who don’t appetite a acclaim agenda or can’t authorize for one.
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