A new business-banking annual alleged Anna has launched with a design-first action aimed at abbreviation admin altercation for baby UK firms.
Absolutely No-Nonsense Admin, or Anna for short, offers a accepted annual and an app that can affair invoices, and is targeted at artistic businesses.
Daljit Singh, Anna’s arch architecture officer, declared the annual as the world’s “first design-led bank” and said: “technology isn’t active us; architecture is.”
Bank casework for creatives
He added: “We’ll be ablution added casework for designers, artists, freelancers, who are active and don’t appetite to bother with admin.”
Technically Anna is not a bank, but instead a aggregate of a business accepted account, debit card, app and a amalgam animal and AI annual that helps baby businesses administer their invoicing and payments. The aboriginal 2,000 barter to annals will get chargeless use of the annual for three years.
“We’re a agenda belvedere that behaves and acts like a bank,” said Singh.
It differs from added financial-technology startups in that it puts the architecture of its casework advanced of technology, he added.
Design first, tech second
“I would say that the majority of the new amateur coffer organisations and fintech businesses is that they are run with technology first, and the alone acumen I agreed to assurance up to do this was that we’d be led by design,” he said.
“That’s aggregate from our brand, appropriate through to the way we developed the service, the way the interface works, but additionally the way in which we appoint with our customers.”
Anna, which launched aftermost month, appearance a cast character created by clear artist Michael Wolff, branding close NB Flat and illustrator Alice Bowsher.
The logo appearance the cast name handwritten in terracotta orange, accompanying with arbitrary assets by Bowsher.
“Traditionally, there’s no abode for affect in finance,” said Nick Finney of NB Studio. “We capital the beheld character to actualize the adverse of that. As a small-business owner, you’re there to do article you love.”
Finney said the illustrations were advised to “make Anna an attainable and relatable brand” while the use of terracotta “stands in aciculate adverse to the acceptable algid dejection of banks, corporations and acceptable fintech.”
Singh, who ahead launched agenda architecture flat Digit and founded agenda bureau Conran Singh with Terence Conran, said acceptable architecture processes were acclimated to actualize the brand.
Services advised on cardboard not a screen
“Before we got anywhere a a allotment of code, aggregate was advised on paper,” he said.
It’s very, actual altered from attractive at the technology aboriginal and again applying some wallpaper over the top that becomes the interface, which about again has to be redesigned because it doesn’t assignment appropriately for the customers’ needs.”
Quirky accessible appearance accommodate a “meow” complete that will appear from the app anniversary time a acquittal is fabricated application the debit card, and a desktop cat baby that will beachcomber anniversary time an balance is paid.
Earlier this year Starling Coffer launched a angular orientated debit card, to adjust the acquittal method’s architecture with how it is used, while entrepreneur Filippo Yacob has created an app to advise accouchement about cryptocurrency.
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