MUMBAI: IndusInd Coffer has launched the IndusInd Coffer Duo Agenda which is India’s aboriginal 2 EMV dent debit cum acclaim card.
This two-in-one duo agenda with two alluring stripes and 2 EMV chips brings the functionalities of both debit and acclaim cards to the Indian chump on one plastic. With a ambit of allowances that alternate both types of cards, it is a assertive of accessibility and adaptability for the customer. With aloof one agenda to backpack for all their cyberbanking needs, the chump can biking ablaze with aloof one agenda plastic. The agenda architecture uses the anagram address to enhance and highlight the aberancy of the duo card.
The IndusInd Coffer Duo Agenda is loaded with appearance for the adolescent upwardly-mobile customer, and includes offers beyond entertainment, biking & lifestyle. It simplifies the customer’s activity by accouterment a distinct annual of annual and amplifies the ability of the rewards affairs by enabling alliance of rewards points.
IndusInd Coffer arch for chump cyberbanking Sumant Kathpalia says, “The ambition is consistently to abridge cyberbanking and enhance accessibility for our customers. Innovations such as the Duo Agenda go a continued way in simplifying customers’ lives. We accept our aerial to the arena and accept that our adolescent and aspirational barter appetite article different that makes them angle apart. The IndusInd Coffer Duo Agenda aims to bear a seamless and adorable applicant acquaintance and offers the best of both worlds, in one plastic. The accessibility of accepting bifold functionality, and a advanced ambit of offers and appearance on one plastic, is abiding to bell with our audience. Our admonition to the chump is to #KeepItSingle, and embrace addition at its best.”
IndusInd Coffer has launched a multi-media attack that connects with the chump at assorted touch-points. While television will be acclimated to advertise the innovation, agenda will be acclimated abundantly to appoint with the digitally adeptness audience. RK Swamy BBDO, New Delhi is the artistic bureau for the campaign. The attack has been conceptualised and scripted by Ankur Suman – artistic head, RK Swamy BBDO, New Delhi – forth with Pragya Bhatnagar and Pankaj Bora. It is directed by Gajraj Rao of Code Red films.
Suman adds, “Cool innovations like these charge air-conditioned advice solutions. It was important to actualize artifice and absorption about a artefact that’s so unique. Here’s a agenda that keeps things simpler, by befitting them single. Hence #KeepItSingle formed perfectly! Retaining the accent and appearance of IndusInd Coffer campaigns that we accept created over the years, this one too, uses light-hearted, slice-of-life situations to drive home the bulletin about Duo Card; allowance the admirers absorbs its appliance and account alike better.”
IndusInd Bank, which commenced operations in 1994, caters to the needs of both chump and accumulated customers. Its technology belvedere supports multi-channel commitment capabilities.
As on June 30, 2018, IndusInd Coffer has 1410 branches, and 2285 ATMs advance beyond bounded locations of the country. The coffer additionally has adumbrative offices in London, Dubai and Abu Dhabi.
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