This column was contributed by a association member.
UPDATED at 8 p.m. Oct. 10 with a account from Rite Aid:
Rite Aid Corporation responded with the afterward account today provided by aggregation agent Eric Harkreader:
“Since actuality fabricated acquainted of the analysis in the bounce of 2011, Rite Aid has cooperated with San Diego Burghal advocate and commune attorneys. The complaint is not a award or cardinal that Rite Aid has absolutely abandoned the law. The assured final acumen is for adjustment purposes alone and does not aggregate an acceptance by Rite Aid of any abuse of the law. Rite Aid has agreed to accede with the agreement of the assured final judgment.”
Rite Aid Corp. and its California accessory Thrifty PayLess Inc. will angle over $800,000 to achieve a accusation filed by Riverside and surrounding counties alleging apocryphal announcement and added actionable business practices by the chain, it was appear today.
Riverside Canton will accept $175,000 in penalties from Rite Aid, while the antithesis of the funds will be aggregate amid the burghal and canton of San Diego, as able-bodied as Santa Clara and Ventura counties.
Prosecutors in anniversary of the locations handled the civilian action, admitting the clothing was filed in San Diego.
San Diego Canton Superior Court Judge Ronald Prager today certified the settlement.
According to the lawsuit, Rite Aid advertisements during an 18-month amplitude conveyed to consumers that they would pay lower prices for items purchased application the Rite Aid Wellness-plus Card. The ads accustomed “It’s like accepting it for…” and “It’s like advantageous …”
However, already at the register, barter could not acquirement the account at the advertised price. Instead, they got a advertisement printed on the end of a cancellation for discounts on a approaching acquirement that would expire and was accountable to added restrictions.
In the settlement, Rite Aid agreed to acutely affectation the limitations and all the altitude all-important for barter to acquirement items for advertised prices.
Also, as allotment of the settlement, Rite Aid food will convention a new arrangement at chump acclaim agenda terminals in which the computer will alert consumers back allowance cards are beneath $10, and ask if the would like to redeem the agenda for cash.
Over a four-year span, Rite Aid banned to redeem low-balance cards for cash, according to the suit.
Prager ordered Rite Aid and Thrifty PayLess not to accomplish approaching violations.
There are 39 Rite Aid food in Riverside County, at atomic two of which are amid in Temecula.
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