It’s that time again: Boorito at Chipotle is actuality for 2018 — and this time, there’s added on the table than aloof bargain burritos. An anniversary occurrence, Boorito usually bestows discounts on Chipotle barter who access at the abundance in costume; in 2018, however, there’s a accomplished new aspect to the promo: One advantageous actuality will win chargeless Chipotle for a year… if, that is, their apparel is acceptable enough. If you alive and breathe Halloween, now is your time to shine.
The Boorito advance has existed in one anatomy or addition for absolutely some time; indeed, according to a columnist absolution for the 2016 copy of the event, it dates aback to 2000. In its beforehand days, you could about get chargeless burritos during it — but as time went on, Boorito morphed from actuality a chargeless burrito promo to a discounted burrito promo. The prices of the discounted burritos accept additionally crept up a bit over the years; according to Slate, Boorito burritos were a bald $2 in 2012, but accept risen a dollar or so every few years since. (Although truthfully, that’s to be expected; the acceleration in Boorito prices has trended with the acceleration prices added generally, because, y’know, aggrandizement is a thing.)
This year, the Boorito promo nets you a burrito for $4 — but alike admitting it’s not free, a $4 burrito is still a appealing acceptable deal. Per Fast Aliment Menu Prices, Chipotle burritos can be as abundant as $10 in some states. (For the curious, steak and barbacoa are the best big-ticket ingredients.)
Oh, and the best part? You can dress up as annihilation this year. That’s not consistently the case; sometimes, there are specific belief your apparel has to fill. In 2015, for example, you had to add “something unnecessary” to your getup, while in 2010, you had to dress as a “horrifying candy aliment product.” Annihilation goes in 2018, though, so to get your $4 burrito, aloof arch to your affable adjacency Chipotle anytime amid 3 p.m. and closing on Oct. 31 cutting your Halloween apparel — or, if you’re not into the accomplished apparel affair at all, adjustment in the Chipotle app and use the cipher BOORITO. The $4 accord is acceptable for added than aloof burritos, by the way; it additionally applies to bowls, salads, and tacos.
But as alarming as bargain burritos on a distinct day are, you apperceive what’s alike better? Chargeless burritos for 365 days. And that, my friends, is what the additional allotment of this year’s Boorito accident affiance to one advantageous person. A apparel is a claim for this one — no abstruse codes actuality — but, I mean… a year’s accumulation of chargeless burritos is account it, yes? Yes.
Here’s how it works:
Between 3 p.m. on Oct. 31 and 1 a.m. on Nov. 1 (local time, that is — no charge to be in a specific time area for this one), dress up in your actual best Halloween costume, breeze a photo of yourself in it at a Chipotle location, column it Instagram in either a Story or a approved post, and tag @chipotle. Eight finalists will be called and featured in an Instagram Story on Nov. 1 — and from there, it’s up to the accepted accessible to actuate the winner: Amid 9 a.m. and 5 p.m. ET, bodies can appearance the Instagram Story featuring the finalists and vote for their favorite. The champ — that is, the finalist with the best votes — will be appear on Instagram at 6 p.m. ET.
As is about the case, the accomplished “free burritos for a year” award-winning is absolutely presented as a ton of allowance cards. According to the official Boorito rules, the Grand Award-winning consists of 52 Chargeless Burrito Cards which can be adored at any Chipotle. Each agenda is account up to $10, giving you a absolute of $520 in Chargeless Burrito Cards. Technically, that agency you could draft your absolute burrito agenda accumulation in essentially beneath time than a year; if you ate one Chipotle burrito every day, you’d run out afore two months were up. But 52 Chargeless Burrito Cards averages out to one chargeless burrito per anniversary for an absolute year, so as continued as you’re accommodating to clip yourself, you should be fine.
There’s a lot of accomplished book you ability appetite to apprehend afore you access the contest, so arch on over to the Boorito homepage to analysis it out. Oh, and if you charge some apparel inspiration? Here’s some. And here’s some more.
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