As the prepaid agenda industry continues to boom, customer advocates accept aloft apropos over the fees and abridgement of protections associated with abounding of these cards, which accept become accepted alternatives to debit cards because they aren’t affiliated to coffer accounts.
To advice barter analyze cards with aboveboard fee structures, Visa’s new appellation would accredit cards a name (which has yet to be decided) and a allowance advertence that it meets assertive standards.
Related: Why Americans adulation prepaid cards
Requirements for accepting the new appellation accommodate bright fee disclosures, a collapsed account fee structure, protections like FDIC allowance and no defalcation programs. If a prepaid agenda doesn’t accomplish the cut, it can still be a Visa-branded agenda — it aloof won’t get the appropriate designation.
“Consumers accept been abashed by an generally circuitous prepaid landscape, breadth not all cards are created equally,” said Visa (V) admiral Ryan McInerney. “[W]e acquainted it was important to accompany accuracy to this growing artefact breadth so that consumers bigger accept the fees, protections and allowances associated with cards.”
Related: Google launches prepaid agenda
Visa said it affairs to cycle out the new appellation anon but hasn’t landed on a accurate date yet. And because there are currently 25,000 Visa-branded prepaid agenda programs worldwide, it will alpha with alone those in the United States that are “consumer reloadable,” which excludes cards that are loaded by administration or retailers.
“More Americans are axis to prepaid cards as a way to administer money,” said Susan Weinstock, administrator of customer blockage analysis at The Pew Charitable Trusts. “Visa is demography an important footfall advanced by acknowledging the accent of bright disclosures and customer protections.”
CNNMoney (New York) First appear June 3, 2014: 3:00 AM ET
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