Starbucks (SBUX) said Monday that barter can “tweet-a-coffee” to their friends, so continued as they accept accounts on both Twitter and Starbucks.
The coffee alternation said barter can Tweet a $5 allowance agenda that the almsman can redeem by either press it out or assuming it to a Stabucks barista on a adaptable device.
Starbucks said it hopes barter will advance the addiction of “spontaneously” eGifting anniversary other.
“We adulation the possibilities that the Twitter association can unlock,” said Starbucks arch agenda administrator Adam Brotman, in a statement.
It’s not the aboriginal time Twitter has ventured into e-commerce. Earlier this year, Twitter partnered with American Express (AXP) to acquiesce Amex associates to buy articles by tweeting out a agnate hashtag, creating a array of basic arcade cart.
Related: Jack Dorsey on the approaching of e-commerce
The Starbucks adventure is apparently added agnate to Square Cash, the app created by Twitter co-founder Jack Dorsey that allows you to email money to a acquaintance or ancestors affiliate aloof by including the bulk in the accountable line.
Either way, it’s the best aerial contour adventure appropriately far for Twitter. “To the best of our ability we are the alone above banker to do it,” said a Starbucks spokesperson.
Twitter was bare for actual comment.
The company, admired at $11 billion, is gearing up to go accessible aing ages
CNNMoney (New York) Aboriginal appear October 28, 2013: 2:07 PM ET
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