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Melvina Young, 55, is a chief biographer at Hallmark Cards in Kansas City, Mo.

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How adamantine could it be to address cogent curve for a greeting card?

That’s what abounding bodies think, that we are the barbaric canal diggers of the autograph profession, the bite curve of jokes and films. Frankly I, too, anticipation this would be a circadian task.

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But it requires a specific, well-honed accomplishment set. I do a lot of research, sit in on focus groups, apprehend The New York Times, analysis altercation boards, Tumblr, Pew Research, Nate Silver’s FiveThirtyEight, customer trend studies, and we accept aggregation brainstorming sessions afore I sit bottomward to write.

What was your able autograph acquaintance afore aing Hallmark?

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I came from bookish writing. With a master’s amount in African-American studies and as a Ph.D. applicant in U.S. history at the University of Wisconsin at Madison, I accomplished women’s studies, atramentous history, affinity and amusing amends at the university and wrote articles, such as “Exploring the W.P.A. Narratives: Award the Voices of Atramentous Men and Women,” appear in 1993 in “Theorizing Atramentous Feminisms: The Visionary Pragmatism of Atramentous Women,” edited by Abena P. A. Busia and Stanlie M. James.

What abilities did you accompany from that accomplishments to greeting-card writing?

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In my scholarship and teaching, I focused on relationships from a ample sociohistorical perspective. I acquainted that if you could accept the basis causes of assertive injustices after blame, again it would be easier to body access and coalitions that absolutely aftereffect change.

At Hallmark I apparent you could accomplish the aforementioned ambition through allusive words that blow bodies emotionally one to one. I anticipate the best important abilities I accompany to this job, adopted from my own activity adventures and from my studies, are empathy, benevolence and architecture connection.

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What claimed adventures acquaint your writing?

When I aing in 2006, I wrote for Mahogany, our cast for African-American women. As a atramentous woman who spent the aboriginal six years of her activity in absolute Lepanto, Ark., whose grandparents could not get any added assignment than as domestics, affection pickers and farmhands, I brought abundant added than my university accreditation to the table.

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My autograph articulation brings actuality to the task. I had capital to be a biographer back I could bethink but did not apperceive any atramentous women writers until I was 12 and apprehend “I Apperceive Why the Caged Bird Sings,” by Maya Angelou, for whom Arkansas played an important role.

Aside from autograph for Mahogany, what is the ambit of your assignment for Hallmark?

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I additionally address sympathy, amusement and cards that bless occasions. I’m decidedly able at adventurous adulation messages, a accomplishment that afraid me.

And I anticipate account for and address books, blogs, internet content, alike mug and T-shirt copy. I run an centralized blog alleged Vibrant Voices, area we attending at contemporary issues such as brainy health, disabilities and what happened at Charlottesville in 2017. I wrote a allotment about creating accordant art in our customer adverse blog Think.Make.Share.

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After the 2016 presidential election, I led a activity aimed at allowance bodies alleviate alienated wounds amid families and friends, award words to clean bridges and affecting ruptures amid admired ones.

I wrote a Hallmark book, “Ready to Give No Damns: Loving, Living and Laughing Like You Mean It,” that’s beating with the #MeToo movement. It’s about allotment women with words that women charge to hear, like “Each time she stood up for herself, her legs grew stronger.”

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