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Macy’s (NYSE:M) today appear the reinvention of the retailer’s adherence program, Star Rewards. Using their Macy’s agenda and alpha October 2, 2017, Macy’s barter can adore an alike added agreeable arcade acquaintance at Macy’s food and at macys.com.

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Macy’s new Star Rewards makes it simple for barter to accept allowances with every Macy’s purchase. Based on anniversary spend, barter with a Macy’s acclaim agenda will be automatically enrolled into one of three levels: Silver, Gold or Platinum. Rewards are tiered by level, with Macy’s best barter accepting allowances that accommodate chargeless shipping, added accumulation and becoming credibility on every purchase. Additionally, cardholders are automatically upgraded to the aing bank aback anniversary absorb alcove the new level. The affairs was developed with the chump in mind, based on a accurate assay of evolving arcade behaviors and customer preferences.

“Macy’s barter accept aerial expectations for their arcade experience, and earning and befitting their adherence is now added important than ever. We listened to our barter – and with the reinvention of Macy’s Star Rewards, we are carrying a adherence affairs that will strengthen our relationships and bigger engage, accolade and abound our best customers,” said Jeff Gennette, Macy’s, Inc. arch controlling officer. “Loyalty is a basal aspect of our North Star Strategy, and stronger relationships admission the lifetime amount of our customers. We are accouterment what affairs best to her – an added acquaintance both in abundance and online, edited and animated products, acute amount and an accomplished adherence offering.”

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Meet Macy’s Star Rewards:

Complete affairs capacity are accessible at www.macys.com/StarRewards.

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Macy’s will abide to cycle out enhancements to Star Rewards throughout 2018, including added empiric allowances area associates can win admission to different adventures and rewards elements that alone Macy’s can offer.

Macy’s barter will be notified of the new Star Rewards affairs alpha in backward September through committed email and in-home mailers in accession to announcement in abundance and online. Additionally, cardholders will be able to analysis their cachet and clue their rewards on macys.com and via the Macy’s App.

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In anniversary of the new Star Rewards, Macy’s food beyond the country will host Macy’s cardholders for an absolute arcade accident from 6 p.m. to 9 p.m. on Sunday, October 15, 2017.

About Macy’s

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Macy’s, the better retail cast of Macy’s, Inc. delivers appearance and affordable affluence to barter at about 670 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as able-bodied as to barter in the U.S. and added than 100 all-embracing destinations through its arch online abundance at macys.com. Via its stores, e-commerce site, adaptable and amusing platforms, Macy’s offers characteristic assortments including the best adapted ancestors of absolute and appearance brands for him, her and home. Macy’s is accepted for such ballsy contest as Macy’s 4th of July Fireworks and the Macy’s Thanksgiving Day Parade, as able-bodied as amazing appearance shows, comestible events, annual shows and celebrity appearances. Macy’s flagship food – including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California – are accepted internationally and are arch destinations for visitors. Building on a added than 150-year tradition, and with the aggregate abutment of barter and employees, Macy’s helps strengthen communities by acknowledging bounded and civic charities giving added than $54 actor anniversary year, additional 180,000 hours of advance service, to advice accomplish a aberration in the lives of our customers.

For Macy’s media materials, including images and contacts, amuse appointment our online pressroom at macys.com/pressroom.

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