Rixty is demography online d allowance cards to the aing akin by authoritative them personalized, branded, and reloadable.
Online d allowance cards acquire become a big market, back they let users get basic appurtenances central their admired online games. But with the Rixty Custom Bold Card, you can actualize a alone allowance agenda for a acquaintance online. You can, for instance, put a annual of your friend’s avatar, or basic character, on the artificial card.
You can baptize the bulk of money on the card, up to $999. Then you baptize area to accelerate it. The alone agenda arrives bristles canicule after via concrete mail, central a cardboard greeting card. The user can accumulate the agenda and reload it at the aing 7-Eleven accessibility store.
Ted Sorom (pictured right), arch controlling of San Francisco-based Rixty, said in an annual that d publishers can acquire the affairs as a white-label service. They can put their own cast names on the cards and accredit users to adjustment them from the publisher’s own d site.
“You get the agenda in the mail, Hallmark-style, with a claimed message,” Sorom said. “We facilitate alms in the absolute world.”
Rixty uses a patent-pending action to add a player’s username and avatar angel to the card, which can acquire a alone message. Sorom said the cards will advice d publishers accretion added users through articulate business and bigger abiding monetization because the cards are reloadable and collectible.
“Traditional d cards are acclimated already and befuddled away,” Sorom said. “These custom cards alive in a player’s wallet” area you can appearance them off to accompany or top up an annual with added cash.
“This meets the needs of the publisher, retailer, and consumer,” Sorom said.
Masaru Ohnogi, arch controlling of Gcrest America, administrator of the online d TinierMe, said that gift-giving is huge in his company’s game, so extending alms into the absolute apple with custom d cards is perfect, authoritative accommodating in Rixty’s affairs one of the easiest decisions of the year.
The Rixty Custom Bold Agenda affairs is accessible now and will abutment several big d publishers in time for the holidays. The arrangement helps publishers because it agency they don’t acquire to put so abounding cards into concrete retail stores. And it still helps retailers because the cards are reloadable; back addition reloads a card, allotment of the transaction fee goes to 7-Eleven.
Rixty was founded in 2007 and has launched an another acquittal arrangement that lets users absorb banknote and bill for online games, basic appurtenances and agenda content. It appropriately extends accord in online amateur to kids and bodies who don’t acquire acclaim cards. Rixty cards are accessible in 73,000 food in the U.S. and about 500,000 worldwide. For instance, back you booty your bill to a Coinstar apparatus at the grocery store, you can be paid in the anatomy of a Rixty d card. On average, users acquirement Rixty cards for $50.
You can booty that agenda home, access the cardinal on your annual and add the bill so you can absorb it on your admired online game. A advanced ambit of online d publishers from Bigpoint to Gameforge acquire Rixty payments in their games.
Rixty is accretion across and expects to barrage in Brazil after this year. The aggregation faces a cardinal of rivals such as Visa’s Ultimate Bold Cards and Incomm, but no one has reloadable cards in the bazaar today. The amount for a alone greeting agenda is $3.99. About a dozen d publishers are accepted to participate.
Rixty has beneath than 10 employees. It aloft $1.4 actor in adventure allotment from Javelin Adventure Partners, First Round Capital, and Softech VC.
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