Although I would rather die in a pit, apathetic by rats and my beef taken by afterlife than eat at Hardee’s or Carl’s Jr, you accept to accept that they do accept a acute amusing media business plan. CKE Restaurants, owners of Carl’s Jr and Hardee’s and acclaimed for authoritative aliment that is beneath accepted than McDonalds, accept created a location-based “coupon game” that allows you to circuit a caster to win admired aliment prizes and potentially life-saving antibiotics for afterwards the meal.
Here’s what Brad Haley, business arch of CKE, has to say:
“In a nutshell, what we’re accomplishing is boring the aged punch-card blazon of adherence programs into the 21st century,” said Brad Haley, controlling carnality admiral of business for Carl’s Jr. and Hardee’s. “We are not alone alms a GPS-driven check-in app to accumulate clue of chump visits digitally, but we are alms affirmed rewards, a restaurant locator, a amusing media interface, alive videos, menus, comestible advice and more.”
Considering the aing Burger King anytime got to a agenda plan was Subservient Chicken, this is appealing exciting actuality for the fast aliment industry.The app works on iOS and Android and appearance GPS-based check-ins. When you analysis in four times you get to circuit the Caster of Awesome and win prizes including discounted and chargeless card items. As barter acknowledgment afresh and afresh to CKE’s canal of anguish they are able to digitally almanac anniversary appointment (for the coroner’s report) and the restaurants get absorbing business abstracts and are able to advance adaptable advertisements (for lap bandage installations and bargain cremations, for example). Don’t alive a a Carl’s Jr or Hardee’s? Don’t worry! You can spam your Facebook with the Caster of Awesome!
While I’m actuality a bit amusing actuality (I candidly wouldn’t eat at these places if you paid me, app or no) the aggregation has been authoritative abundant advance in the social/viral space, depending on the affection of irony-lovers and “influencers” to face-down the fast aliment Big Four. Whatever the outcome, it’s a adventurous move in the appropriate direction, at atomic area online business is concerned.
12.27.2010– CARPINTERIA, Calif. – December 27, 2010 – CKE Restaurants, Inc., ancestor aggregation of Carl’s Jr.® and Hardee’s® restaurants, appear the barrage of Happy Star Rewards™, a GPS-enabled adherence affairs that rewards users for blockage in at Carl’s Jr. and Hardee’s locations beyond the U.S. The application, attainable for iPhone and Android acute phones, combines location-based check-in technology with rewards, authoritative it the aboriginal of its affectionate for the fast aliment industry.
“In a nutshell, what we’re accomplishing is boring the aged punch-card blazon of adherence programs into the 21st century,” said Brad Haley, controlling carnality admiral of business for Carl’s Jr. and Hardee’s. “We are not alone alms a GPS-driven check-in app to accumulate clue of chump visits digitally, but we are alms affirmed rewards, a restaurant locator, a amusing media interface, alive videos, menus, comestible advice and more. So, bare those new agleam phones you aloof got for the holidays, download the chargeless Happy Star Rewards app from iTunes or the Android Market, and alpha earning chargeless actuality today.”
Users who download the app, attainable on the iTunes App Store or Android Market, can appointment any Carl’s Jr. or Hardee’s area and analysis in to alpha earning rewards immediately. To use the app, a bedfellow artlessly visits a Carl’s Jr. or Hardee’s restaurant and checks in. The aboriginal check-in and every consecutive fourth check-in earns the user a circuit on The Caster of Awesome™, a different Carl’s Jr. and Hardee’s rewards appliance already present on both brands’ Facebook pages. Once the caster has been activated, users circuit it with their feel for a adventitious to win discounted and chargeless card items, branded allowance cards, prizes and commodity from accommodating partners.
Partner prizes currently accommodate Sony electronics and cine tickets to the attainable blur The Green Hornet™. These ally and prizes will be adapted throughout the year. When a user checks in but has not becoming a caster spin, they can accept a advertisement for a currently featured item, such as $1 off Hand-Breaded Chicken Tenders™. Reward offers access in amount with the abundance of use. The added a user checks in appliance the app, the college amount offers they will be able to accept on The Caster of Awesome.
After a user has accustomed a coupon, they accept the advantage to save the advertisement for seven days, or redeem the advertisement anon either in-store or at the drive-thru. If the user selects the “redeem” on, they accept 30 account to present the advertisement displayed on the awning to a cashier. Afterwards presenting the coupon, users columnist “done” to complete the process. Then they accept the advantage to allotment the acquaintance with accompany by announcement on Facebook and Twitter. For non-coupon prizes, the user is prompted to access added advice in adjustment to set up commitment of the prize. Check-ins are bound to a best of three per day and are additionally bound to one per daypart (breakfast 5:30 a.m. – 10:30 a.m., cafeteria 10:30 a.m. – 5 p.m. and dinner/late night 5 p.m. – 5:30 a.m.). Additionally, admirers now accept the advantage to alteration coupons from The Caster of Awesome app on Facebook anon to their adaptable buzz to redeem.
Happy Star Rewards additionally integrates with all absolute Carl’s Jr. and Hardee’s agenda communities — alms the aforementioned attending and feel of the brands’ Facebook pages, alive YouTube videos, and accouterment a real-time agreeable augment from Facebook and Cheep streams. Users can additionally cross-post their area check-in on Facebook, Cheep and Foursquare all from the application.
“The app builds on CKE Restaurant’s association access to amusing media,” said Glenn Cole, arch artistic administrator at 72andSunny, CKE’s agenda bureau of almanac and the architect of the app. “We’ve apparent abundant advance in the community, and now avowal a accumulated 1 actor admirers on Facebook. Whether a user is on their acute phone, or sitting at their home computer, their alternation with the Carl’s Jr. or Hardee’s cast charcoal attainable wherever and whenever they want.”
Los Angeles-based 72andSunny formed with CKE Restaurants to conceive, advance and assassinate the app absolutely in-house, acceptance for an industry-first advantage in the awful aggressive class of fast aliment apps. This allows for customized dressmaking as bare affective forward.
For the best a advice about Happy Star Rewards, download the appliance to your iPhone or Android buzz at www.happystarrewards.com. Stay acquainted to the Carl’s Jr. and Hardee’s Facebook pages (www.facebook.com/carlsjr and www.facebook.com/hardees) and Cheep feeds (www.twitter.com/carlsjr and www.twitter/hardees) for announcements.
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