The Uber app with the new UberCard.ScreenshotRide-hailing app Uber is partnering with MasterCard and Mexico’s aboriginal online bank, Bankaool, to barrage its own debit cards.
The move is aimed at accepting added bodies to use Uber in Mexico, area some agenda providers do not let barter use their cards be e-commerce or online payments.
The “UberCard,” which agitated Uber’s branding, is affiliated to a coffer annual provided by Bankaool. Barter who get the agenda will get their aboriginal Uber ride application it free, up to $100.
However, the debit agenda can be acclimated anywhere that accepts MasterCard, not aloof for Uber.
Francisco Sordo, Head of Uber for Mexico and Central America, says in an emailed statement: “We are actual aflame to actuality able to action safe, reliable and affordable rides to added bodies with this new card, which will be accessible for all Mexicans.”
Uber launched in Mexico in 2013 and is alive in 31 cities beyond the country.
Bankaool was founded in 2003 but alone began alms 100% online coffer accounts in 2014. The coffer has 65,000 customers, according to the Fintech Times, and offers accumulation and advance articles alongside accepted accounts.
Francisco Meré, CEO of Bankaool, says in an emailed statement: “For us, this affiliation represents an accomplished archetype how a fintech bank, with its accessible IT architecture, alive with a technology aggregation can accompany avant-garde and confusing solutions to a added articulation of the citizenry in the altered markets.”
While it ability assume like an odd accord at first, it makes a lot of faculty for both Bankaool and Uber.
For Bankaool, the apprentice online banks gets to account from the huge ability and business absorb of a multibillion dollar tech giant, hopefully hoovering up lots of new barter in the process.
For Uber, Bankaool’s technology allows it to tap a new articulation of the bazaar it hasn’t been able to up until now. The actuality that the cards are branded with Uber’s logo additionally agency that anyone who signs up is finer accustomed about an advert for the app in their wallet.
It’s not the aboriginal time Uber has partnered with accounts companies. The aggregation has assorted deals with car costs deals to advice abeyant drivers get authority of cars and Uber partnered with online abundance administrator Betterment in August to advice drivers with their accumulation and investments.
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