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Prepaid agenda casework provider Blackhawk Network Holdings Inc. has acquired GiftCards.com LLC and OmniCard LLC for $120 million, the prepaid specialists appear Wednesday.

GiftCards.com specializes in affairs agenda and concrete prepaid cards through its Web site. OmniCard sells customized prepaid allurement and rewards cards to businesses. Both entities had been endemic by Pittsburgh-based Wolfe LLC.

Among the affidavit for the acquirement by Pleasanton, Calif.-based Blackhawk, which was able Tuesday, is GiftCards.com’s GiftLocal product, which provides bounded businesses admission to an online armpit area consumers can acquirement a merchant’s allowance cards.

“By abacus GiftCards.com to Blackhawk’s apartment of allowance agenda e-commerce solutions, we apprehend to augment our open- and closed-loop artefact offerings and accommodate added means barter can acquirement allowance cards through added Web sites and adaptable applications,” David Jones, Blackhawk accepted administrator of all-around agenda and e-commerce, said in a columnist release.

The acquisitions could prove abounding in ablaze of growing customer acquaintance of adaptable and agenda cards. The Retail Allowance Agenda Association, in a analysis appear in November, begin that 49.7% of consumers accepted how to redeem a adaptable or e-gift card, up from 4% a year prior.

GiftCards.com launched in 1999 and OmniCard in 2007. Among companies application GiftCards.com are Delta Airlines, Bed Bath & Beyond, and Panera Bread. OmniCard says it has added than 5,000 clients, including added than 25% of the Fortune 500, and it has created added than 2,000 branded rewards cards.

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