Persistence absolutely is key, as one South Bay citizen afresh discovered.
In a adventure of amusing media perseverance, Hermosa Beach citizen Roxy Duffy, 30, campaigned online for added than two years, allurement restaurant alternation Red Robin to accompany aback its bound Oktoberfest burger.
And she was heard.
Because of Duffy’s efforts, Red Robin is afresh alms the savory, melancholia burger — until Oct. 31 that is.
“In the accustomed annual environment, it’s asinine and light, but it shows assurance and we are actuality heard,” Duffy said. “It’s a little win, but it’s still a win.”
Duffy, who works in chump annual for a bounded biotech company, aboriginal approved the Oktoberfest burger in 2012.
She was enamored: The fire-grilled beef patty. The broiled Swiss cheese. The beer mustard. The sauteed onions. The Atramentous Backwoods ham and blooming blade bill — all on a broiled pretzel bun.
“I am a accoutrement for a pretzel bun and annihilation that has atramentous backwoods ham,” Duffy admitted. “I had never had a burger with ham on it and anticipation that was a admirable touch.”
Duffy alternate to her bounded Red Robin every abatement afterwards that, alone to be afraid by its dematerialization from the menu. But, Duffy said, she anticipation she was artlessly missing the burger’s bound melancholia window.
Duffy was afraid back a 2016 buzz alarm to Red Robin appear the aggregation had absolutely discontinued the burger.
She humorously took to Twitter to accurate her dismay, tweeting to Red Robin from a clandestine annual every day for a year. Then, in October 2017, she took the attack accessible — at which point the aggregation began responding.
“I don’t apperceive if they knew I’d be this naggy,” said Duffy, who is a self-proclaimed “nag with a Twitter handle.” She connected tweeting on her anew accessible annual throughout 2017 with the hashtag #bringbacktheoktoberfestburger.
“They consistently had a abundant faculty of amusement about it,” she added, “and never approved to shut me down.”
Duffy’s chain paid off.
Red Robin CEO Denny Marie Post took apprehension and anon responded to Duffy’s tweets in February, absolution the die adamantine burger fan apperceive that she had been heard, responding, “What about it, TEAM?”
Their advice on amusing adored the Oktoberfest burger.
Red Robin admiral accustomed in August the burger would accomplish a improvement this fall.
“As anon as she came on board, she was the angry force, the missing addle piece,” Duffy said of Marie Post, acquainted that the two accept become amusing media buddies, consistently retweeting and affection one another’s posts. “It’s been fun to allocution to addition who’s so aerial up in the aggregation and absolutely feel I’m actuality heard.”
Marie Post will alike fly to Southern California to adore the Oktoberfest burger with Duffy this weekend.
Duffy, who acclaimed she has not accustomed any anatomy of acquittal or alike a allowance agenda action from the company, said she feels her adventure speaks to the ability of amusing media.
“It feels affectionate of asinine to say that it’s a dream appear true,” she said. “But to absolutely accept a articulation and accomplish article happen, this is bigger than me and my Twitter followers.”
She says the accomplished adventure has been fun and enjoyable, advising that bodies get out and try the burger that started it all.
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