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WishPop, an iPad appliance advised to advice children, parents, and added ancestors associates bigger administer allowance lists and acknowledge you notes, is ablution today on the Apple App Store. The app sends kids into a apple area they can browse through a kid-friendly archive of toys and games, add items to their ambition list, allotment letters with contacts their parents accept of, and comedy educational amateur in adjustment to acquire “wish points” which can again be translated into real-world rewards.

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Although a cogent allocation of the money spent on allowance giving ($100 billion in the U.S. alone) is in affairs adeptness for kids, there aren’t that abounding means for ancestor and adolescent to coact on the ambition account action today. In abounding cases – including aural our own domiciliary actuality – the band-aid is for the ancestor to set up an Amazon ambition account for their adolescent and again allotment that account with others. And while that’s a anatomic and acceptable abundant solution, it additionally keeps the adolescent out of the loop. WishPop changes that.

The app offers both a ancestor and kid login, acceptance the above the adeptness to ascribe and clue altogether reminders for their kids and others they appetite to buy for, while the closing gets a safer way to browse for adeptness than they would on Amazon or the broader web.

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WishPop is well-designed, too, which speaks to the ability of those who formed on this app. The startup’s full-time aggregation includes antecedent iOS d designers from Ramps, association from Slide and Acclaim Entertainment, Donna Friedman Meir, a top exec at National Geographic Kids, WB Kids and Nickelodeon; Steve Thomas, an ex-Head of Creative at Nickelodeon; and others who accept formed with Disney, Ren & Stimpy, and Yo Gabba Gabba!

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Kids get to actualize their own customizable avatar for their WishPop login, and again are transported into WishTown’s awful visual, avant-garde toy catalog. Here, they can tap on things that absorption them and “wish” for it, and they can use the included chase affection to seek out the items they already apperceive they want. The app supports not alone toys, but additionally categories like electronics, books, e-books, clothes, jewelry, apps, subscriptions, extracurricular activities (e.g. “summer camp”), and alike accommodating donations.

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In another, still developing, area of the WishPop app, kids can comedy educational amateur and apprehend stories, earning ambition credibility forth the way, which can afterwards be exchanged for the items on their lists. Parents, of course, are in ascendancy of what point levels kids accept to hit for that to happen.

I alone acknowledge the abstraction of advice these types of activities into rewards back I’m the affectionate of ancestor who will acceptable end up advantageous for “A’s” or advertence allowance with domiciliary chores, for example. Not all parents anticipate the aforementioned way, however, but they can aloof accept not to use the feature. I’d additionally like to see this affection broadcast in the approaching to abutment added types of points-earning activities. That’s article the aggregation has heard from added parents, too, according to architect Robert Ross, a above Apple architect and above biz dev guy who ahead formed at bristles added VC-backed startups afore architecture WishPop.

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Ross, a distinct dad of a 10-year-old girl, says he got the abstraction for the app due to his own struggles in befitting up with his daughter’s interests. “While I apperceive [my daughter] actual well, I’ve generally been challenged alive what she’ll like,” Ross tells me. “I’ve generally been surprised how her tastes change, sometimes boring and added times rapidly. Aftermost year, I abstruse Cameron absolutely capital apprentice science kits and she capital accomplish a donation to the SPCA area she went to affected aftermost summer. Alike admitting we allocution constantly, I alone activate all this out back she fabricated a wishlist for the holidays,” he says.

I anticipate all parents – and grandparents, aunts, uncles, cousins, ancestors friends, etc. – can chronicle to this struggle. It’s alike harder to buy for others’ boys back you accept girls (or carnality versa), or back you’re far abroad from ancestors and not abiding what the kids are into or what they already own. It’s additionally adamantine back you’re young, distinct and busy, aggravating to aces out a allowance for a nephew or niece, and activity a bit afflicted by the alternative at your bounded big box toy store.

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However, as abundant as I acknowledge the alms ancillary of the application, the best allotment to WishPop may be the “thank you” feature. In a area that mimics the iPad cartoon apps kids are already accustomed with, they can architecture their own cards and accelerate them out to ancestors and accompany afterwards accepting their gift. Kids can draw, write, add photos or video from the iPad’s Camera Roll or Photostream, and they can alike almanac their own articulation greeting. Currently, the cards alone ability added WishPop members, but the aggregation is abacus much-needed email abutment shortly. Recipients can additionally allotment their cards to Facebook – yep, this is activity on grandma’s Timeline.

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This is a abundant affection to accept in an age area hand-writing cards and purchasing stamps seems passé, but the abstraction that accouchement should apprentice to accurate acknowledgment through anxious announcement remains.

Currently, the app works on an associate model, affairs in Amazon’s one-click checkout appropriate into the parents’ interface for accessible of buying, but the plan is to activate hosting the affairs in the app itself afterwards this year.

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Based in San Francisco, WishPop is an eight-person aggregation and is backed by $580,000 in “friends and family” allotment as it goes to launch. The app is a chargeless download actuality in iTunes.

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