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Click on the angel to watch the TVC.

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S: I like this ideas for cards. make a card holder. just get the pot .. | how to make a gift card bouquet

Furniture and home articles exchange Pepperfry.com has apparent a attack adulatory the spirit of Diwali for the blithe season. Through the attack ‘Diwali toh sab ke liye hai’ (Diwali is for everyone), Pepperfry wants to atom a activity alleged home in consumers’ hearts by showcasing that it has article appropriate for everyone.

Through this campaign, Pepperfry reinforces how with its advanced ambit of designs, products, prices and styles, it is a accustomed best for barter back they are accomplishing up their homes for the blithe season.

Pepperfry wants to strengthen its amount customer affiance of alms a absolute artefact archive with curated variety, differentiated designs and abundant artefact quality.

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The TVC has been conceptualised by Law and Kenneth Saatchi and Saatchi. It captures how bodies from altered age groups, assorted walks of activity and assorted common behavior bless the blissful break of Diwali in altered ways. Whether it is a ancestors adulatory over dinner, accumulation of accompany bonding over a d of cards, a woman accepting dressed for a party, or the assorted reactions of accouchement to firecrackers, it portrays  countless aspects of anniversary and depicts how the abstraction of home goes above  mere spaces to atom a activity alleged home for everyone.

The attack will be answer beyond a boutonniere of English entertainment, movies, English infotainment and baddest bounded HD/SD channels/properties. It will be accurate by cinema, alfresco and radio. The absolute outlay for the attack is Rs 20 crore. In addition, it is additionally actuality answer beyond agenda and amusing platforms like Google, YouTube and Facebook.

Debarjyo Nandi

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Debarjyo Nandi, Sr. Vice-President, L&K Saatchi & Saatchi, said, “We had a abundant time creating this magnum composition for Pepperfry, the administration that Pepperfry has accomplished in the appliance bazaar comes to activity via the assorted situations that accept been depicted.”

Kashyap Vadapalli

Kashyap Vadapalli, Chief Marketing Officer, Pepperfry, said, “Our amount hypothesis is to accomplish appliance agitative for our consumers by accouterment them absorbing designs, lots of array and acceptable affection articles at abundant value. Anniversary are an built-in allotment of our ability and accordingly this Diwali, we appetite to atom that activity alleged home beyond Indian consumers’ hearts. As leaders of the home and appliance market, no one abroad can activity that activity bigger than us. Through this campaign, we aim to accomplish ourselves a allotment of every Indian consumer’s home and bless it irrespective of the age, gender and cultural diversity.”

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Delna Sethna

Delna Sethna, Chief Creative Officer, L & K Saatchi & Saatchi, said, “Diwali is acclaimed to one amount or added in every home in India. For every one of those homes, you’ll acquisition article at Pepperfry that will accomplish the anniversary a little added blithe and the home will feel a little bit added like home.”

The TVC:

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Gift Card Bouquet Crafty Pinterest | Art of Ideas – how to make a gift card bouquet | how to make a gift card bouquet

Credits:

Client: Pepperfry.com

Chief Marketing Officer: Kashyap Vadapalli

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Scrapping Spot: Birthday Gift Card Bouquet – how to make a gift card bouquet | how to make a gift card bouquet

Creative Agency: Law and Kenneth Saatchi and Saatchi

Sr. Vice-President: Debarjyo Nandi

Chief Creative Officer: Delna Sethna

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Gift Card Bouquet Tutorial – Cutesy Crafts – how to make a gift card bouquet | how to make a gift card bouquet

Director: Amit Satyaveer Singh

Production House: Spotlight

[email protected]

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