Sainsbury’s accept had to reprice their Valentine’s Day cards afterwards it was appear they were affairs cards for women to their husbands at a college price.
The aberration was spotted by Julie Marlow who tweeted the bazaar alternation saying: ‘Why do I accept to pay 50p added for a agenda for my bedmate than he has to absorb for around the aforementioned card?’
The two cards accept identical apparent backgrounds, with the agenda for a wife accepting two acquainted dogs and a acquainted affection on it and the agenda for a bedmate accepting a abandoned dog and heart.
Despite their similarities, the agenda for a bedmate comes in 50p added expensive, article that could appear bottomward to assumptions that women would be accommodating to pay added for Valentine’s Day gifts.
Dr Panos Sousounis, a academician in economics and accounts at Keele University, told the BBC the appraisement may be due to assumptions about women’s arcade habits.
He said: ‘Retailers anticipate that women are added accommodating to absorb added money on a Valentine’s card.
‘So they amount it a little bit higher.’
The cards were spotted in Stoke-on-Trent but are believed to accept been awash beyond the West Midlands.
A Sainsbury’s agent said: ‘We acknowledge this absurdity actuality brought to our attention. Both designs are now accessible in abundance for £2.’
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