Lego Employee Business Cards — Brickset Forum
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10 Great Lego Business Card Ideas That You Can Share With Your Friends | Lego Business Card

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The abstracts of Legoland run the gamut: yellow, blue, bearded, mustachioed, man, woman, alien, dinosaur, and more. It’s a assorted society. On an affecting level, however, the abstracts on their joy is attractive grim.

At aloof over one and bisected inches, Lego figurines—“minifigures” as they’re known—serve as a mascot, and business agenda for the eponymous Danish company. When Lego aboriginal produced minifigures in 1974, the annular arch had no face. The affected smile was alone added four years after in 1978. The Lego minifigure was happy.

Original active from 1974 (left) and 1978 (right).

The Minifigure citizenry has afresh exploded. Driven by licensing deals to actualize toy sets based on cine plots and characters, there are over 10 thousand altered minifigures, anniversary with their own adored expression.

To see how those expressions are changing, we complete the analysis below. It will appearance you a accidental Lego arch out of a set of about 1,600 appear amid 1975 and 2016. Select the affect you see in it and rank the expression’s intensity.

We based our analysis on the assignment of Dr. Christoph Bartneck a researcher and AFOL (Adult Fan of Legos). He took 3,655 photos of the Lego minifigures and articular 628 altered expressions. With this database, their aggregation asked participants to accept an affect from six archetypal categories appraisement it in acuteness from a calibration of one to five.

The ambit of emotions.

Dr. Bartneck’s abstraction begin that over time blessed faces became beneath common, authoritative way for added abounding added emotions. Since the 1990s, though, acrimony is the fastest growing announcement according to his research. Bartneck’s aggregation assured the about-face comes as added Lego kits embrace capacity of conflict. “May it be the acceptable knights adjoin the skeleton warriors or the amplitude badge adjoin conflicting criminals.” The face’s affections do not consistently map to acceptable and evil. Hermione Granger can be scared, and the Batman’s nemesis Joker can be ecstatic.

Denise Lauritsen a agent for Lego says, the “broad array of minifigure affections is to advice animate altered kinds of role play; adventure, exploration, friendship, action, nurture, storytelling, mission, battle comedy and so on…”

In added words, the abatement of blissful Legos is by design, and the aggregation is blessed about it.

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